LAIF Event BRANDING
Alexony were recently appointed to run the Latin American Investment Forum (LAIF) on behalf of LATIA and the design studio were tasked with creating a brand new identity along with supporting materials such as brochures and adverts. We chose a bright and bold concept to reflect the vibrant culture of the
19-featured countries and supporting visual material showcased featured industries such as tourism, travel, accommodation, highway and many more.
Each of the four main colours selected for the primary logo were split to make 19 total colours in the different shades of Green, Red, Yellow and blue, this was then rolled out to supporting artwork. All in all it made for a very exciting and vibrant identity package that incorporated well into the supporting materials.